In December 2010, the CFO became an ex-officio member of the IACAT and was designated to head the Advocacy and Communications Committee (ADVOCOM). The creation of the IACAT-ADVOCOM is in line with one of the functions of the IACAT as stipulated in Section 21 (e) of RA 9208 which is to coordinate the conduct of massive information dissemination and campaign on the existence of the law and the various issues and problems attendant to trafficking through the local government units, concerned agencies, and NGOs. Rule VIII, Article II, Section 132 of the Revised Implementing Rules and Regulations of the RA9208, as amended by RA10364, also stipulated that the ADVOCOM shall be primarily responsible for the development and implementation of the IACAT’s communication program, and the conduct of research and study on the patterns and schemes of trafficking in persons for policy formulation and program direction.

Among its strategies is to engage and mobilize various stakeholders and target groups such as the national and local government agencies, civil society groups, media institutions, international organizations, foreign government agencies migrant associations, and other non-government organizations.

Specifically, the IACAT-ADVOCOM aims to:

1. Implement a comprehensive advocacy and communications strategies that will help in the elimination of human trafficking incidences and the promotion of government services to trafficking survivors;

2. Develop multimedia campaign and publication materials that will create awareness about human trafficking issues and concerns, and to promote the services available to its survivors;

3. Conduct trainings for specific audiences to foster participation on anti-trafficking advocacies; and,

4. Implement activities that will promote advocacy on anti-trafficking and visibility of the IACAT and the ADVOCOM.